Internet Marketing

Professional Web marketing is a term that covers a wide range of theories, strategies, and variables on how to reach marketing goals. I have found that the proper strategy requires a combination of methods in site content, search engine optimization, link campaigns, pay per click ads, banners, e-mail newsletters, and multiple other strategies. Every project requires different techniques to achieve your target budgeting targets, but many constants exist such as test studies, market research, and customer analysis.

Here is a checklist of the areas I have worked in:

E-mail Campaign Planning & Management
Lead & Conversion Analysis
Identity Promotion and Identification
Conversion to "Long Tail" Business Models
Pay-Per-Click Design and Management
Coordination of Affiliate Relationships

SEO

The proper steps towards search engine optimization requires taking both the big and small steps in the correct order. I have always addressed the first step as being proper development of the site including solid copy, assigning keyword properly, standards-compliant sitemap authoring, among other web basics. Once I have built the correct components into the site, the next steps can range from registering the site with search systems and shopping indexes to promoting linking with partners.

SEM

Search Engine Marketing is a type of Internet Marketing that attempts to promote websites by increasing their visibility in the Search Engine results pages with a focus on ROI. I have found that this focus is strengthened with leverage of such tools as Google Analytics tracking and Webmaster tools as well as metrics thru various other 3rd party vendors and applications. An intricate factor that I have working with while focusing on search engine marketing is proper management on Pay-Per-Click vendors such as Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. I have found that there is a clear cut difference between what works and what does not, but only thru real-world experience managing, developing, and researching these campaigns. In conjunction with managing the PPC campaigns, aggressive research and measurable metrics must be implemented with custom splash pages and tracking codes associated with each campaign.

Brand

An element that is often underestimated within any medium of marketing is proper promotion of each company's brand or identity. My responsibility of visually communicating the persona of the project if only done after considerable background research and client interaction. The proper emphasis needs to be applied to the company logo, directives, and mission through each email blast, PPC campaign, or online promotion. I always seek for consistency in developing logos, branding colors, and business styles when promoting throughout any online or print medium.

Recognition & Showcase

Friends of BedimStudios

Driftlab, Inc is a multi-disciplinary web services group providing solutions which range from small scale web development to large scale, multifaceted applications.

Dixon Brand is first and foremost a people company. Sure, our medium is digital based, and sure we push pixels around a computer screen, but our real value comes from the basics.

Brian Beazely is an international wedding and lifestyle photographer based in Camas, WA. He has been shooting professionally for more than six years and has traveled the world photographing some of the most amazing moments life has to offer.

News & Press

BedimStudios Unveils New Design
Fresh new look now includes updated portfolio, core skills and tools sectioned into categories, along with new contact information form. Site blended with ingredients such as MODx, JQuery, Ajax, PHP, and more with customer usability as our top priority.